Sponsorship

To produce a campaign such as the RHE, obviously some kind of funding will be required, my ideas are:

A mobile phone network, e.g. Orange, T-Mobile etc, because initially the service will begin with text messaging, the user will text a number in order to recieve the application in a multimedia message. With the sponsorship of a mobile phone network we may be able to send out the multimedia messages via the network for free by advertising the company within the messages we send, and possibly at with BlueCasting at the sing-along events.

A pub chain, such as Wetherspoons, where the singalong events will be held along the route to the theatre. By choosing to hold the events in a particular chain of pubs the RHE will pull in a big crowd to spend a fair bit of money drinking in the pubs while waiting to move on to the next meeting point (another pub owned by the same chain).


Because the RHE will be affiliated with the actual production of the Rocky Horror Show, I don't think it's necessary to create a profit from the campaign as the RHE will act as an advertisement for the entire Rocky Horror brand, causing a rise in ticket and merchandise (DVDs, CDs etc) sales, which will then create a profit for the brand as a whole, rather than the RHE campaign.