I tried embedding my prototype, but it doesn't fit, and i'm not clever enough to fiddle around with resizing it, and i like my pink template too much to change it... so here's a link...
The Rocky Horror Experience Prototype
Tuesday 16 January 2007
Sponsorship
To produce a campaign such as the RHE, obviously some kind of funding will be required, my ideas are:
A mobile phone network, e.g. Orange, T-Mobile etc, because initially the service will begin with text messaging, the user will text a number in order to recieve the application in a multimedia message. With the sponsorship of a mobile phone network we may be able to send out the multimedia messages via the network for free by advertising the company within the messages we send, and possibly at with BlueCasting at the sing-along events.
A pub chain, such as Wetherspoons, where the singalong events will be held along the route to the theatre. By choosing to hold the events in a particular chain of pubs the RHE will pull in a big crowd to spend a fair bit of money drinking in the pubs while waiting to move on to the next meeting point (another pub owned by the same chain).
Because the RHE will be affiliated with the actual production of the Rocky Horror Show, I don't think it's necessary to create a profit from the campaign as the RHE will act as an advertisement for the entire Rocky Horror brand, causing a rise in ticket and merchandise (DVDs, CDs etc) sales, which will then create a profit for the brand as a whole, rather than the RHE campaign.
A mobile phone network, e.g. Orange, T-Mobile etc, because initially the service will begin with text messaging, the user will text a number in order to recieve the application in a multimedia message. With the sponsorship of a mobile phone network we may be able to send out the multimedia messages via the network for free by advertising the company within the messages we send, and possibly at with BlueCasting at the sing-along events.
A pub chain, such as Wetherspoons, where the singalong events will be held along the route to the theatre. By choosing to hold the events in a particular chain of pubs the RHE will pull in a big crowd to spend a fair bit of money drinking in the pubs while waiting to move on to the next meeting point (another pub owned by the same chain).
Because the RHE will be affiliated with the actual production of the Rocky Horror Show, I don't think it's necessary to create a profit from the campaign as the RHE will act as an advertisement for the entire Rocky Horror brand, causing a rise in ticket and merchandise (DVDs, CDs etc) sales, which will then create a profit for the brand as a whole, rather than the RHE campaign.
BlueCasting
"BlueCasting is a point-to-point transmission system which uses the world-standard BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID [this is much like a phone number or an IP address so each device has a unique code]."
(Click the image to the left to see diagrams showing how
BlueCasting works)
BlueCasting points will be installed at each designated meeting place (pubs), then at the given time the server will look for all devices in the area with the RHE application installed, then send text files containing song lyrics to each device. After the 'sing-along' users will then be able to use the RHE application to connect, via bluetooth, to the BlueCasting server to send any photos they have taken during the sing-along.
RSS readers
with christmas over, and a couple of other units out of the way (bar Play to Create, which will be the death of me) i think it's time to pay my blog a little more attention...
because i've decided my RHE (Rock Horror Experience) campaign will be based around an RSS feed reader i'm going to have a look into how mobile rss feeds work...
"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts."
http://en.wikipedia.org/wiki/RSS_(file_format)
LiteFeeds is a mobile RSS browse, their Learn More page gives a pretty good description of how the browser works...
"Feeds are cached,compressed & stripped so your mobile experience is fast and simple. Quickly scan your feed headlines,descriptions and full text articles. When you see [an] icon you can select 'View Img' to get any images. Also 'Clip' articles to your online clip board to store and view later."
The RHE application will work in a similar way, but just with one RSS feed, the user will recieve an alert when ever there is a new item, and they can open their browser to view all the recent news items relating to the RHE.
because i've decided my RHE (Rock Horror Experience) campaign will be based around an RSS feed reader i'm going to have a look into how mobile rss feeds work...
"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts."
http://en.wikipedia.org/wiki/RSS_(file_format)
LiteFeeds is a mobile RSS browse, their Learn More page gives a pretty good description of how the browser works...
"Feeds are cached,compressed & stripped so your mobile experience is fast and simple. Quickly scan your feed headlines,descriptions and full text articles. When you see [an] icon you can select 'View Img' to get any images. Also 'Clip' articles to your online clip board to store and view later."
The RHE application will work in a similar way, but just with one RSS feed, the user will recieve an alert when ever there is a new item, and they can open their browser to view all the recent news items relating to the RHE.
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