For the assignment I'm considering creating a promotional campaign for the launch of a new (West-End) musical, possibly using mobile technologies such as Bluetooth to advertise and market the musical.
To begin with I shall research other musical launches, one that has caught my attention most recently has been the launch of "The Sound of Music", months before the musical opened the BBC broadcast a program called "How Do You Solve A Problem Like Maria?"...
"How Do You Solve A Problem Like Maria? That's the question on the lips of Graham Norton as he searches for a new Maria Von Trapp for the forthcoming West End production of The Sound of Music."
http://www.bbc.co.uk/maria/about/about_show.shtml
This television program created a huge amount of interest in the musical, drawing "an average of six million British viewers per episode." (CBC.ca)
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