Sunday 26 November 2006

The Rocky Horror Show

After our seminar on Friday (Nov 24th) with Jon Sutton and Matt Iles from 'BT Ideas' I have a few more ideas to expand on my initial idea for a campaign based around a musical launch.

Considering a musical with a cult following such as "The Rocky Horror Show" Matt and Jon suggested I create something to appeal to fans of the musical who go to see the show time and time again.

First I shall research some background information on the musical and it's cult following:

The Rocky Horror Show is a long running stage musical (opening in London initially, on June 19, 1973) which inspired the movie The Rocky Horror Picture Show. It was written by Richard O'Brien, who returned to his native England after growing up in New Zealand. The musical was developed by O'Brien in collaboration with Australian theatre director Jim Sharman, who had already gained extensive experience directing rock musicals with the groundbreaking Australian productions of Hair and Jesus Christ Superstar.

http://en.wikipedia.org/wiki/Rocky_Horror_Show

The film 'The Rocky Horror Picture Show' (based on the stage show) has a similar cult following to the stage show...

Despite its initial luke-warm critical and commercial reception, the film developed a cult following, becoming a midnight hit at the Waverly Theatre. People began shouting responses to the characters' statements on the screen. These mostly include melodramatic abuse of the characters or actors, vulgar sex jokes, puns, or pop culture references.
Other audience participation includes dancing the Time Warp, throwing toast, water, toilet paper, hot dogs, underwear, and rice at the appropriate points in the movie... read the rest of the article on wikipedia.com

To summarise the article: audience particpation is encouraged, including dancing to "The Timewarp", throwing items related to the scenes (e.g confetti is thrown on stage during a wedding scene) and shouting comments to respond to the actors lines. Audience members attend performances/screenings of the stage show/film dressed as characters (e.g men in drag):




photos from Timewarp.org.uk

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