I tried embedding my prototype, but it doesn't fit, and i'm not clever enough to fiddle around with resizing it, and i like my pink template too much to change it... so here's a link...
The Rocky Horror Experience Prototype
Showing posts with label Rocky Horror Show. Show all posts
Showing posts with label Rocky Horror Show. Show all posts
Tuesday, 16 January 2007
Wednesday, 6 December 2006
The Rocky Horror Experience Scenario
Dave is a big Rocky Horror Show fan, a few months before the Shows UK tour starts Dave purchases two tickets for the first night of the London leg of the Show's tour.
A month before the Show Dave recieves his tickets, with them is a letter with a message "Text this number now to begin your Rocky Horror Experience" (or something similar). Once texting the number Dave recieves an application for his mobile phone which recieves news feeds in the run up to the show (basically the application is an instant RSS reader).
In the month leading up to the show every few days Dave recieves a new news item with facts about the Rocky Horror Show, the cast and suggestions for Audience Participation. Finally a few days before the show Dave recieves a news item with details of a Rocky Horror Singalong Flash Mob event, with a number of meeting times and places and instructions for how to use the Rocky Horror Experience (RHE) application to recieve songwords during the singalong, it also tells him to take some photos of the even on his mobile phone if he gets the chance. Dave then logs on to a Rocky Horror fansite forum to discuss this new, exciting event.
On the day of the show Dave and his friend get the train into London in full Rocky Horror costume. The Show begins at 7.30pm, but the first Flash Mob singalong is happening at 5pm outside a pub a few streets away from the theatre.
At 4.55pm Dave and his friend reach the pub where the first singalong is happening, a group of Rocky Horror fans in costume have already began to gather outside, Dave and his friend join the group and wait until 5pm with their mobile phone's ready with bluetooth switched on and their RHE applications open. At 5pm they recieve the lyrics of the first line of "Sweet Transvestite" at the same time as everyone else gathered in the area, so everyone begins to sing as each line of the song appears on their RHE application. When the song ends the RHE group go into the pub they were standing outside for a few drinks until it's time to move to the next meeting place. While in the pub Dave finds and connects to the bluetooth point that sent out the lyrics and sends a couple of the photos he's taken.
The next meeting time is 6pm outside a pub closer to the theatre, the same series of events occurs as before, this time with the song "Touch-A, Touch-A, Touch Me". Also this time the group is larger, due to other memebers of the RHE group contacting friends who are on their way to the show and passing on details of the Singalongs and telling them how much fun the first one was. As before the group go into the pub they're standing outside until it's time for the final singalong, and again Dave bluetooths a few photos to the RHE bluetooth point.
The final singalong occurs at 7pm outside the theatre, as before the group gathers with their RHE applications ready, this time the lyrics for "The Time Warp" appear on the application. Then the group enter the theatre to watch the Show.
After the Show on the train home Dave recieves a news item to his RHE application giving him an estimate of how many people took part in the Singalong, it also tells him that over the next few days he will be sent some of the best photos taken by the participants.
A month before the Show Dave recieves his tickets, with them is a letter with a message "Text this number now to begin your Rocky Horror Experience" (or something similar). Once texting the number Dave recieves an application for his mobile phone which recieves news feeds in the run up to the show (basically the application is an instant RSS reader).
In the month leading up to the show every few days Dave recieves a new news item with facts about the Rocky Horror Show, the cast and suggestions for Audience Participation. Finally a few days before the show Dave recieves a news item with details of a Rocky Horror Singalong Flash Mob event, with a number of meeting times and places and instructions for how to use the Rocky Horror Experience (RHE) application to recieve songwords during the singalong, it also tells him to take some photos of the even on his mobile phone if he gets the chance. Dave then logs on to a Rocky Horror fansite forum to discuss this new, exciting event.
On the day of the show Dave and his friend get the train into London in full Rocky Horror costume. The Show begins at 7.30pm, but the first Flash Mob singalong is happening at 5pm outside a pub a few streets away from the theatre.
At 4.55pm Dave and his friend reach the pub where the first singalong is happening, a group of Rocky Horror fans in costume have already began to gather outside, Dave and his friend join the group and wait until 5pm with their mobile phone's ready with bluetooth switched on and their RHE applications open. At 5pm they recieve the lyrics of the first line of "Sweet Transvestite" at the same time as everyone else gathered in the area, so everyone begins to sing as each line of the song appears on their RHE application. When the song ends the RHE group go into the pub they were standing outside for a few drinks until it's time to move to the next meeting place. While in the pub Dave finds and connects to the bluetooth point that sent out the lyrics and sends a couple of the photos he's taken.
The next meeting time is 6pm outside a pub closer to the theatre, the same series of events occurs as before, this time with the song "Touch-A, Touch-A, Touch Me". Also this time the group is larger, due to other memebers of the RHE group contacting friends who are on their way to the show and passing on details of the Singalongs and telling them how much fun the first one was. As before the group go into the pub they're standing outside until it's time for the final singalong, and again Dave bluetooths a few photos to the RHE bluetooth point.
The final singalong occurs at 7pm outside the theatre, as before the group gathers with their RHE applications ready, this time the lyrics for "The Time Warp" appear on the application. Then the group enter the theatre to watch the Show.
After the Show on the train home Dave recieves a news item to his RHE application giving him an estimate of how many people took part in the Singalong, it also tells him that over the next few days he will be sent some of the best photos taken by the participants.
Tuesday, 28 November 2006
Flash Mobs
A while ago I heard of an event called "Mobile Clubbing" where people gather in a location (in this instance, Liverpool Street Station) at a set time and begin to dance to music they're listening to on their walkman/mp3 player/etc (Video on YouTube.com). Jon Sutton and Matt Iles informed me this kind of event is called a "Flash Mob"...
In modern usage, flash mob describes a group of people who assemble suddenly in a public place, do something unusual for a brief period of time, and then quickly disperse. They are usually organized with the help of the Internet or other digital communications networks.
http://en.wikipedia.org/wiki/Flash_mob
I though it might be interesting to create some kind of Rocky Horror related flash mob, possibly a sing along, to promote the start of the new Rocky Horror Show tour. A certain place and time (preferably near the theatre an hour or two before showtime) for gathering could be advertised on a Rocky Horror fansite to spread the word through the fan community. Those attending the opening performance of the show could possibly recieve information about the event when they recieve their tickets for the show.
With the shows cult status, I feel fans of the show would take to this idea well as it gives the Rocky Horror "Sluts" (as the diehard fans call themselves) a chance to gather in their costumes before the show.
In modern usage, flash mob describes a group of people who assemble suddenly in a public place, do something unusual for a brief period of time, and then quickly disperse. They are usually organized with the help of the Internet or other digital communications networks.
http://en.wikipedia.org/wiki/Flash_mob
I though it might be interesting to create some kind of Rocky Horror related flash mob, possibly a sing along, to promote the start of the new Rocky Horror Show tour. A certain place and time (preferably near the theatre an hour or two before showtime) for gathering could be advertised on a Rocky Horror fansite to spread the word through the fan community. Those attending the opening performance of the show could possibly recieve information about the event when they recieve their tickets for the show.
With the shows cult status, I feel fans of the show would take to this idea well as it gives the Rocky Horror "Sluts" (as the diehard fans call themselves) a chance to gather in their costumes before the show.
Sunday, 26 November 2006
The Rocky Horror Show
After our seminar on Friday (Nov 24th) with Jon Sutton and Matt Iles from 'BT Ideas' I have a few more ideas to expand on my initial idea for a campaign based around a musical launch.
Considering a musical with a cult following such as "The Rocky Horror Show" Matt and Jon suggested I create something to appeal to fans of the musical who go to see the show time and time again.
First I shall research some background information on the musical and it's cult following:
The Rocky Horror Show is a long running stage musical (opening in London initially, on June 19, 1973) which inspired the movie The Rocky Horror Picture Show. It was written by Richard O'Brien, who returned to his native England after growing up in New Zealand. The musical was developed by O'Brien in collaboration with Australian theatre director Jim Sharman, who had already gained extensive experience directing rock musicals with the groundbreaking Australian productions of Hair and Jesus Christ Superstar.
http://en.wikipedia.org/wiki/Rocky_Horror_Show
The film 'The Rocky Horror Picture Show' (based on the stage show) has a similar cult following to the stage show...
Despite its initial luke-warm critical and commercial reception, the film developed a cult following, becoming a midnight hit at the Waverly Theatre. People began shouting responses to the characters' statements on the screen. These mostly include melodramatic abuse of the characters or actors, vulgar sex jokes, puns, or pop culture references.
Other audience participation includes dancing the Time Warp, throwing toast, water, toilet paper, hot dogs, underwear, and rice at the appropriate points in the movie... read the rest of the article on wikipedia.com
To summarise the article: audience particpation is encouraged, including dancing to "The Timewarp", throwing items related to the scenes (e.g confetti is thrown on stage during a wedding scene) and shouting comments to respond to the actors lines. Audience members attend performances/screenings of the stage show/film dressed as characters (e.g men in drag):
photos from Timewarp.org.uk
Considering a musical with a cult following such as "The Rocky Horror Show" Matt and Jon suggested I create something to appeal to fans of the musical who go to see the show time and time again.
First I shall research some background information on the musical and it's cult following:
The Rocky Horror Show is a long running stage musical (opening in London initially, on June 19, 1973) which inspired the movie The Rocky Horror Picture Show. It was written by Richard O'Brien, who returned to his native England after growing up in New Zealand. The musical was developed by O'Brien in collaboration with Australian theatre director Jim Sharman, who had already gained extensive experience directing rock musicals with the groundbreaking Australian productions of Hair and Jesus Christ Superstar.
http://en.wikipedia.org/wiki/Rocky_Horror_Show
The film 'The Rocky Horror Picture Show' (based on the stage show) has a similar cult following to the stage show...
Despite its initial luke-warm critical and commercial reception, the film developed a cult following, becoming a midnight hit at the Waverly Theatre. People began shouting responses to the characters' statements on the screen. These mostly include melodramatic abuse of the characters or actors, vulgar sex jokes, puns, or pop culture references.
Other audience participation includes dancing the Time Warp, throwing toast, water, toilet paper, hot dogs, underwear, and rice at the appropriate points in the movie... read the rest of the article on wikipedia.com
To summarise the article: audience particpation is encouraged, including dancing to "The Timewarp", throwing items related to the scenes (e.g confetti is thrown on stage during a wedding scene) and shouting comments to respond to the actors lines. Audience members attend performances/screenings of the stage show/film dressed as characters (e.g men in drag):
photos from Timewarp.org.uk
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