I tried embedding my prototype, but it doesn't fit, and i'm not clever enough to fiddle around with resizing it, and i like my pink template too much to change it... so here's a link...
The Rocky Horror Experience Prototype
Tuesday, 16 January 2007
Sponsorship
To produce a campaign such as the RHE, obviously some kind of funding will be required, my ideas are:
A mobile phone network, e.g. Orange, T-Mobile etc, because initially the service will begin with text messaging, the user will text a number in order to recieve the application in a multimedia message. With the sponsorship of a mobile phone network we may be able to send out the multimedia messages via the network for free by advertising the company within the messages we send, and possibly at with BlueCasting at the sing-along events.
A pub chain, such as Wetherspoons, where the singalong events will be held along the route to the theatre. By choosing to hold the events in a particular chain of pubs the RHE will pull in a big crowd to spend a fair bit of money drinking in the pubs while waiting to move on to the next meeting point (another pub owned by the same chain).
Because the RHE will be affiliated with the actual production of the Rocky Horror Show, I don't think it's necessary to create a profit from the campaign as the RHE will act as an advertisement for the entire Rocky Horror brand, causing a rise in ticket and merchandise (DVDs, CDs etc) sales, which will then create a profit for the brand as a whole, rather than the RHE campaign.
A mobile phone network, e.g. Orange, T-Mobile etc, because initially the service will begin with text messaging, the user will text a number in order to recieve the application in a multimedia message. With the sponsorship of a mobile phone network we may be able to send out the multimedia messages via the network for free by advertising the company within the messages we send, and possibly at with BlueCasting at the sing-along events.
A pub chain, such as Wetherspoons, where the singalong events will be held along the route to the theatre. By choosing to hold the events in a particular chain of pubs the RHE will pull in a big crowd to spend a fair bit of money drinking in the pubs while waiting to move on to the next meeting point (another pub owned by the same chain).
Because the RHE will be affiliated with the actual production of the Rocky Horror Show, I don't think it's necessary to create a profit from the campaign as the RHE will act as an advertisement for the entire Rocky Horror brand, causing a rise in ticket and merchandise (DVDs, CDs etc) sales, which will then create a profit for the brand as a whole, rather than the RHE campaign.
BlueCasting
"BlueCasting is a point-to-point transmission system which uses the world-standard BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID [this is much like a phone number or an IP address so each device has a unique code]."
(Click the image to the left to see diagrams showing how
BlueCasting works)
BlueCasting points will be installed at each designated meeting place (pubs), then at the given time the server will look for all devices in the area with the RHE application installed, then send text files containing song lyrics to each device. After the 'sing-along' users will then be able to use the RHE application to connect, via bluetooth, to the BlueCasting server to send any photos they have taken during the sing-along.
RSS readers
with christmas over, and a couple of other units out of the way (bar Play to Create, which will be the death of me) i think it's time to pay my blog a little more attention...
because i've decided my RHE (Rock Horror Experience) campaign will be based around an RSS feed reader i'm going to have a look into how mobile rss feeds work...
"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts."
http://en.wikipedia.org/wiki/RSS_(file_format)
LiteFeeds is a mobile RSS browse, their Learn More page gives a pretty good description of how the browser works...
"Feeds are cached,compressed & stripped so your mobile experience is fast and simple. Quickly scan your feed headlines,descriptions and full text articles. When you see [an] icon you can select 'View Img' to get any images. Also 'Clip' articles to your online clip board to store and view later."
The RHE application will work in a similar way, but just with one RSS feed, the user will recieve an alert when ever there is a new item, and they can open their browser to view all the recent news items relating to the RHE.
because i've decided my RHE (Rock Horror Experience) campaign will be based around an RSS feed reader i'm going to have a look into how mobile rss feeds work...
"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts."
http://en.wikipedia.org/wiki/RSS_(file_format)
LiteFeeds is a mobile RSS browse, their Learn More page gives a pretty good description of how the browser works...
"Feeds are cached,compressed & stripped so your mobile experience is fast and simple. Quickly scan your feed headlines,descriptions and full text articles. When you see [an] icon you can select 'View Img' to get any images. Also 'Clip' articles to your online clip board to store and view later."
The RHE application will work in a similar way, but just with one RSS feed, the user will recieve an alert when ever there is a new item, and they can open their browser to view all the recent news items relating to the RHE.
Wednesday, 6 December 2006
The Rocky Horror Experience Scenario
Dave is a big Rocky Horror Show fan, a few months before the Shows UK tour starts Dave purchases two tickets for the first night of the London leg of the Show's tour.
A month before the Show Dave recieves his tickets, with them is a letter with a message "Text this number now to begin your Rocky Horror Experience" (or something similar). Once texting the number Dave recieves an application for his mobile phone which recieves news feeds in the run up to the show (basically the application is an instant RSS reader).
In the month leading up to the show every few days Dave recieves a new news item with facts about the Rocky Horror Show, the cast and suggestions for Audience Participation. Finally a few days before the show Dave recieves a news item with details of a Rocky Horror Singalong Flash Mob event, with a number of meeting times and places and instructions for how to use the Rocky Horror Experience (RHE) application to recieve songwords during the singalong, it also tells him to take some photos of the even on his mobile phone if he gets the chance. Dave then logs on to a Rocky Horror fansite forum to discuss this new, exciting event.
On the day of the show Dave and his friend get the train into London in full Rocky Horror costume. The Show begins at 7.30pm, but the first Flash Mob singalong is happening at 5pm outside a pub a few streets away from the theatre.
At 4.55pm Dave and his friend reach the pub where the first singalong is happening, a group of Rocky Horror fans in costume have already began to gather outside, Dave and his friend join the group and wait until 5pm with their mobile phone's ready with bluetooth switched on and their RHE applications open. At 5pm they recieve the lyrics of the first line of "Sweet Transvestite" at the same time as everyone else gathered in the area, so everyone begins to sing as each line of the song appears on their RHE application. When the song ends the RHE group go into the pub they were standing outside for a few drinks until it's time to move to the next meeting place. While in the pub Dave finds and connects to the bluetooth point that sent out the lyrics and sends a couple of the photos he's taken.
The next meeting time is 6pm outside a pub closer to the theatre, the same series of events occurs as before, this time with the song "Touch-A, Touch-A, Touch Me". Also this time the group is larger, due to other memebers of the RHE group contacting friends who are on their way to the show and passing on details of the Singalongs and telling them how much fun the first one was. As before the group go into the pub they're standing outside until it's time for the final singalong, and again Dave bluetooths a few photos to the RHE bluetooth point.
The final singalong occurs at 7pm outside the theatre, as before the group gathers with their RHE applications ready, this time the lyrics for "The Time Warp" appear on the application. Then the group enter the theatre to watch the Show.
After the Show on the train home Dave recieves a news item to his RHE application giving him an estimate of how many people took part in the Singalong, it also tells him that over the next few days he will be sent some of the best photos taken by the participants.
A month before the Show Dave recieves his tickets, with them is a letter with a message "Text this number now to begin your Rocky Horror Experience" (or something similar). Once texting the number Dave recieves an application for his mobile phone which recieves news feeds in the run up to the show (basically the application is an instant RSS reader).
In the month leading up to the show every few days Dave recieves a new news item with facts about the Rocky Horror Show, the cast and suggestions for Audience Participation. Finally a few days before the show Dave recieves a news item with details of a Rocky Horror Singalong Flash Mob event, with a number of meeting times and places and instructions for how to use the Rocky Horror Experience (RHE) application to recieve songwords during the singalong, it also tells him to take some photos of the even on his mobile phone if he gets the chance. Dave then logs on to a Rocky Horror fansite forum to discuss this new, exciting event.
On the day of the show Dave and his friend get the train into London in full Rocky Horror costume. The Show begins at 7.30pm, but the first Flash Mob singalong is happening at 5pm outside a pub a few streets away from the theatre.
At 4.55pm Dave and his friend reach the pub where the first singalong is happening, a group of Rocky Horror fans in costume have already began to gather outside, Dave and his friend join the group and wait until 5pm with their mobile phone's ready with bluetooth switched on and their RHE applications open. At 5pm they recieve the lyrics of the first line of "Sweet Transvestite" at the same time as everyone else gathered in the area, so everyone begins to sing as each line of the song appears on their RHE application. When the song ends the RHE group go into the pub they were standing outside for a few drinks until it's time to move to the next meeting place. While in the pub Dave finds and connects to the bluetooth point that sent out the lyrics and sends a couple of the photos he's taken.
The next meeting time is 6pm outside a pub closer to the theatre, the same series of events occurs as before, this time with the song "Touch-A, Touch-A, Touch Me". Also this time the group is larger, due to other memebers of the RHE group contacting friends who are on their way to the show and passing on details of the Singalongs and telling them how much fun the first one was. As before the group go into the pub they're standing outside until it's time for the final singalong, and again Dave bluetooths a few photos to the RHE bluetooth point.
The final singalong occurs at 7pm outside the theatre, as before the group gathers with their RHE applications ready, this time the lyrics for "The Time Warp" appear on the application. Then the group enter the theatre to watch the Show.
After the Show on the train home Dave recieves a news item to his RHE application giving him an estimate of how many people took part in the Singalong, it also tells him that over the next few days he will be sent some of the best photos taken by the participants.
Thursday, 30 November 2006
bluetooth vending machines?
"Your Bluetooth-enabled phone can communicate with a Bluetooth-enabled vending machine to buy a can of Diet Pepsi, and put the charge on your phone bill."
read the article here
the article this was taken from was written in february 2003, has anyone seen one of these "Bluetooth-enabled" vending machines? did it ever catch on? are they all over the place and i've just not noticed?
read the article here
the article this was taken from was written in february 2003, has anyone seen one of these "Bluetooth-enabled" vending machines? did it ever catch on? are they all over the place and i've just not noticed?
Tuesday, 28 November 2006
Flash Mobs
A while ago I heard of an event called "Mobile Clubbing" where people gather in a location (in this instance, Liverpool Street Station) at a set time and begin to dance to music they're listening to on their walkman/mp3 player/etc (Video on YouTube.com). Jon Sutton and Matt Iles informed me this kind of event is called a "Flash Mob"...
In modern usage, flash mob describes a group of people who assemble suddenly in a public place, do something unusual for a brief period of time, and then quickly disperse. They are usually organized with the help of the Internet or other digital communications networks.
http://en.wikipedia.org/wiki/Flash_mob
I though it might be interesting to create some kind of Rocky Horror related flash mob, possibly a sing along, to promote the start of the new Rocky Horror Show tour. A certain place and time (preferably near the theatre an hour or two before showtime) for gathering could be advertised on a Rocky Horror fansite to spread the word through the fan community. Those attending the opening performance of the show could possibly recieve information about the event when they recieve their tickets for the show.
With the shows cult status, I feel fans of the show would take to this idea well as it gives the Rocky Horror "Sluts" (as the diehard fans call themselves) a chance to gather in their costumes before the show.
In modern usage, flash mob describes a group of people who assemble suddenly in a public place, do something unusual for a brief period of time, and then quickly disperse. They are usually organized with the help of the Internet or other digital communications networks.
http://en.wikipedia.org/wiki/Flash_mob
I though it might be interesting to create some kind of Rocky Horror related flash mob, possibly a sing along, to promote the start of the new Rocky Horror Show tour. A certain place and time (preferably near the theatre an hour or two before showtime) for gathering could be advertised on a Rocky Horror fansite to spread the word through the fan community. Those attending the opening performance of the show could possibly recieve information about the event when they recieve their tickets for the show.
With the shows cult status, I feel fans of the show would take to this idea well as it gives the Rocky Horror "Sluts" (as the diehard fans call themselves) a chance to gather in their costumes before the show.
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